IMAX teams with Starbreeze to get you out of your house with virtual reality

While consumers debate spending hundreds of dollars to bring PlayStation VR, Oculus Rift, or HTC Vive virtual reality devices into their homes, Starbreeze is inking a different kind of deal for its competing headset.

The IMAX Corporation revealed today that it plans to make content for Starbreeze’s StarVR headset. This partnership will also lead to IMAX helping to install StarVR kiosks and experiences in locations around the world. Yesterday, IMAX announced its VR camera in collaboration with Google, and it confirmed that content captured with that rig works with StarVR. The location-based experiences will roll out to at least six sites this year. The company noted they will aim for certain multiplexes as well as tourist destinations and shopping centers. IMAX is now fully embracing VR, which is a business that analysts predict will generate nearly $40 billion in revenues by 2020.