Imagine Dragons, the rock band behind mega hits like Radioactive and Demons, is jumping into mobile games with a title that will help fight childhood cancer.
Stage Rush: Imagine Dragons is an endless runner game.
The title is one more example of the search for a magical hit in the $30 billion mobile game business. In this case, the formula involves a famous rock band, a music-focused story game, and the involvement of a anti-cancer charitable foundation. All of those things could help the title deal with the No. 1 problem for mobile games: the high cost of acquiring new users and standing out in the pack.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
GamesBeat