Jeff Lyndon is the cofounder and executive vice president of iDreamSky, the largest mobile games publishing platform in China. Market researcher Newzoo expects China to overtake the U.S. as the world’s biggest games market by 2016 with $25 billion in revenue, according to market researcher Newzoo.
But navigating the Chinese mobile game market, with dozens of Android app stores and other distribution channels, isn’t easy. Lyndon’s Shenzhen-based company specializes in taking successful mobile games and publishing them in the Chinese market, after localizing them for traditions and tastes. It has a portfolio of more than 80 games today. It has formed alliances with companies such as Tencent, Baidu, and Beintoo.
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