Joe Bayen, head of ICS Mobile in 2013.
Joe Bayen, head of ICS Mobile in 2013.
Categories

ICS Mobile launches AppXchange platform for mobile app discovery

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

ICS Mobile, the creator of the FreeAppADay.com promo site, has launched its new app to help you find even more cool pieces of mobile software: AppXchange.

The Santa Monica, Calif.-based company previously announced that it had teamed up with the big talent agency ICM Partners to get A-list celebrities to promote its new platform. The new app, formerly codenamed ProjectX, has received Apple approval, and it will help apps spread among friends and families, said Joe Bayen, the chief executive of ICS Mobile.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.