HypGames goes to the court with Niantic for NBA All-World

Pokémon Go developer Niantic Labs is collaborating with sports-gaming developer HypGames on a new project. Working alongside the NBA, the companies are creating a new AR experience for NBA fans. The new game, called NBA All-World, gives players the opportunity to meet and play with some of the league’s biggest stars.

Mike Taramykin, CEO of HypGames, has quite the history in sports gaming. After Electronic Arts acquired Hypnotix, which was founded by Taramykin, he served as VP and GM over the Tiger Woods franchise until 2013. After shorter stints at Zynga and Fanduel, he opened HypGames in 2016. We had a chance to talk to Taramykin via Zoom about AR, game design, and the ever-changing world of video games.