Hundreds of life-sized Tetris pieces descend on L.A. in marketing stunt

Hundreds of people helped set a new world record as they created the longest continuous line of human Tetris pieces, known as Tetriminos, at an event in Los Angeles.

The event took place at Stan Lee’s Comikaze Expo, named after the famous creator of Marvel Comics heroes such as the Amazing Spider-Man. The human chain of Tetriminos included 201 participants who donned costumes in the shape of colorful Tetris pieces at the Los Angeles Convention Center. The event was one of many stunts taking place this year in honor of the 30th anniversary of Tetris, which has been downloaded more than 425 million times in paid mobile games to date. Billions of matches are played online each year.