Leviathan: Warships
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Humorous ad rules — a $500 trailer scores a million views for Leviathan: Warships

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Game marketers held their equivalent of the Emmy Awards yesterday in San Francisco, and a $500 ad from Paradox Interactive walked away with the funniest award for its Leviathan: Warships “Jazzy Trailer.”

Overall, Ubisoft won 27 awards at the Game Marketing Awards (winners here) at the Game Marketing Summit event. Ubisoft won for Game Marketing Team of the Year while Midnight Oil won for Game Marketing Agency of the Year. The awards showed that both scrappy creativity and huge marketing muscle rule in the video game business.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.