HTC Vive will share 100% of holiday app revenues with developers

HTC may be selling its Pixel smartphone team to Google, but it’s keeping its HTC Vive virtual reality headset business. And today, the Taiwanese company is announcing a few things that it hopes will attract more developers to its platform.

Rikard Steiber, the president of HTC’s Viveport VR store, said in an interview with GamesBeat that the company will give 100 percent of the revenue that Viveport VR apps generate in the fourth quarter to the developers themselves. Normally, HTC takes a 30 percent share as the platform owner, and developers only get 70 percent. But in the all-important holiday quarter, HTC is giving up its share. And that’s a big gift for developers. The Viveport store opened a year ago with 60 titles, and it has more than 1,000 apps and games now, with 26,000 developers signed up for it. After the fourth quarter, the split reverts to 70-30.