The HP Omen 17
The HP Omen 17
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HP launches Omen gaming products and new Victus mainstream gaming brand

HP is unveiling a bunch of spring gaming products that straddle its Omen brand for hardcore gamers and its new Victus brand for mainstream players who are more sensitive about prices.

The new products show that gaming has become such a big market that splitting it into different segments with different brands makes sense for a huge company like HP. It says that 2-out-of-3 people are spending more time watching videos and gaming than they did prior to the pandemic, with 1-in-4 playing 3-4 hours more and almost 1-in-5 gaming 6-10 hours more a week, according to HP’s own data.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.