How Treyarch and MLG got Call of Duty: Black Ops III’s live-event viewer working in 3 weeks

Starting today, publisher Activision is kicking off the finals for the first stage of its Call of Duty World League competition, and the company has a new feature for Call of Duty: Black Ops III on PlayStation 4 to get more people watching.

In early March, Activision and developer Treyarch launched the live-event viewer inside the PS4 version of sci-fi military shooter Black Ops III. This feature enables fans to tune into major livestreams as they are happening without having to leave the game. A notification on the main menu alerts players that an event is happening, and then those gamers can check out the content without having to boot up another device. Treyarch told GamesBeat that it thinks this is a great way to reach people who love these games but have maybe never really thought about watching esports before. Call of Duty is already one of the most successful games in the $99.3 billion gaming industry, but Activision wants to keep its dedicated customers engaged with a thriving competitive scene.