How to make money in VR

Virtual reality could be a $30 billion business by 2020, according to tech advisor Digi-Capital. But in 2016, it’s a nascent platform. Many developers are wondering how to make money if they dive into VR now.

We had an expert panel discuss this subject at our GamesBeat 2016 conference in Los Angeles. The moderator was Wanda Meloni, CEO of M2 Research and executive director of the Open Gaming Alliance. She talked about what works and what doesn’t when it comes to monetizing VR.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.