Ouya: Retail Edition
Ouya retail edition
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How to judge Ouya’s success as the gaming world changes

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Ed Fries is the former head of Microsoft Game Studios and was a member of the team that created the original Xbox. He is an adviser to a number of game companies, including Ouya.

Twelve years ago, an employee came into my office at Microsoft with an urgent problem — just as we were readying our launch titles for the first Xbox console.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.