How Star Stable PC online game extended reach to girls with music label

The video game industry hasn’t designed many games specifically for girls, but Star Stable has proven to be one of them with staying power.

Stockholm-based Star Stable Entertainment broke a lot of rules when it launched a massively multiplayer online game in 2012. It created its online horse game, Star Stable, for girls and young women. It charged a subscription fee ($8.50 a month) and built its own game engine.