How Star Stable PC online game extended reach to girls with music label

Posted byby Dean Takahashi
February 18, 2019
Updated June 20, 2025
8 min

The video game industry hasn’t designed many games specifically for girls, but Star Stable has proven to be one of them with staying power.

Stockholm-based Star Stable Entertainment broke a lot of rules when it launched a massively multiplayer online game in 2012. It created its online horse game, Star Stable, for girls and young women. It charged a subscription fee ($8.50 a month) and built its own game engine.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.