How Sega found its third-party identity with PC gaming, Atlus, and its classics

Sega may be in the best shape it’s ever been since when it ruled the game industry in the mid ’90s.

That was back when Sega was a first-party developer with its Genesis console. A series of failed systems forced the company to move to third-party in the early 2000s. It was a tough transition, but it’s clear when visiting Sega’s booth at the Electronic Entertainment Expo in Los Angeles that the company has found a new identity.