The Samsung Gaming Hub can now reach as many as 21 million devices.
The Samsung Gaming Hub can now reach as many as 21 million devices.
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How Samsung gives gamers options beyond buying consoles | Mike Lucero

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Samsung Gaming Hub, the video game streaming platform accessible directly via Samsung Smart TVs, celebrated its first anniversary last week with the announcement of a new brand identity and continued expansion. I talked with Mike Lucero, head of product management for gaming at Samsung Electronics, about what the first year of the product has meant.

In our interview, he said the platform has grown rapidly in its first year, with monthly active users increasing thirteen-fold from July 2022 to May 2023 and players from nine territories able to access high-quality game streaming on over 21 million Samsung devices.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.