How Pocket Gems is saving 50% of the creative testing budget with automation

Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and their success with it, John Choi, head of growth marketing at Pocket Gems, and Jerome Turnbull, VP of growth at AppLovin, joined Susan “Spark” Park, head of global gaming ads at Facebook, for the panel, “Marketing Mobile Game Apps” — part of the digital GamesBeat event, Driving Game Growth.

“Automation brings a lot of positivity into marketing overall,” Choi said. “When you look at the basic function of marketing, not only in gaming but also across different industries, it’s delivering your product from out of your hands all the way to your consumer. Automation will give us a lot more time to focus on making sure that we’re building the product that will give the best result for the players that we’re building with here.”