Categories Posted inin Business How one mobile gaming company won the hearts of 2.35 million daily players (VB Live) Posted byby GamesBeat September 15, 2016 Updated June 18, 2025 3 min Share this article twitter facebook linkedin bluesky Brand affection. It’s arguably the most meaningful measure of all — and the trickiest to win. In this live mobile gaming roundtable from GamesBeat, find out what it takes to build an audience of obsessive players who keep coming back for more. Register here for free. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium membership perks. Join Now Already a member? Sign in