How one game’s usage fell and rose during the Super Bowl

WGT, the maker of sports games like WGT Golf, saw its usage go through an interesting pattern during yesterday’s Super Bowl.

Yuchiang Cheng, chief executive of WGT, shared a chart that showed how much people played his online and mobile golf title during the football game. As you can tell from the image, game-playing was high before the pre-game activities. Once those started, it started a steady slide. It started a brief recovery during the cute Budweiser dog commercial and saw a stronger comeback during half-time. It started to decline again during Katy Perry’s appearance at half-time, and really plummeted as the Patriots eked out a 28-24 victory at the exciting close of the game.