Jen-Hsun Huang, CEO of Nvidia, shows the difference between an older gaming laptop and one with Nvidia Max-Q.
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How Nvidia’s Max-Q delivers 3 times the performance in a much thinner laptop

Last night, Nvidia CEO Jen-Hsun Huang announced Max-Q, a new approach to designing gaming laptops to deliver three times the performance in a third of the size of previous laptops. In doing so, he held up a 10-pound gaming laptop from a few years ago and compared it to a lighter and thinner laptop from Asus.

And today, Nvidia’s Mark Aevermann, director of notebook product management, further explained how Max-Q makes that possible. He noted that five years ago, efficient mainstream gaming laptops were just a dream, and the total market was about 200,000 systems a year. It was a niche market. In 2016, more than 10 million gaming laptops shipped, or more than the number of Xbox One game consoles sold.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.