Lineage 2: Revolution.
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How Netmarble recruited influencers for Lineage 2: Revolution

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Netmarble scored a huge hit in South Korea with its launch last year of Lineage 2: Revolution, a massively multiplayer online game on Android and iOS. But it was never clear if the beautiful medieval fantasy game would be a hit in the West.

So, the company lined up press, advertising campaigns, and influencers on platforms like YouTube and Twitch to promote the game for its November 2017 launch. It even signed up Conan O’Brien to help promote the game at TwitchCon.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.