Ellen Lyse Einarsen of the Future Group and David Jagneaux, games editor at Upload VR, at the GamesBeat Summit.
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How mixed reality could transform game shows of the future

Game shows haven’t changed much in the last few decades. But The Future Group wants to combine television game shows with mixed reality technology.

The Oslo, Norway-based startup raised $20 million to create a game show, Lost in Time, where contestants are filmed performing game show challenges in front of a green screen. The Future Group then adds an animated world around the contestant, so to the viewer at home, the contestants appear to be completely immersed in a castle or an abandoned mine. On top of that, the audience can play the same challenges on a mobile app, where they can see how they would do in parallel to the contestants.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.