How Legacy Games still has a good business selling DVD games at Walmart

Legacy Games has been publishing and distributing casual PC games at retail since 1998. And believe it or not, it’s still in business. Founder Ariella Lehrer is back in charge of the company that targets women who are 40 years old or older.

Lehrer started the Los Angeles company 23 years ago to make games for women to purchase at retail stores. She left in 2017 to move on to augmented reality game maker Hitpoint. Legacy Games stayed small with just a handful of people, but it kept its relationships with key retailers such as Walmart. And it still has Walmart as a client. Meanwhile, most of its competitors have moved on to more attractive markets. So after three years at Hitpoint, Lehrer returned as CEO of Legacy Games in October, and she started a new indie publishing program.