How indie publisher Serenity Forge is shipping physical games during a supply-chain crisis

How Games Make Money is back to have a conversation with Colorado-based Serenity Forge. The studio develops and publishes games on digital stores like Steam, but more recently it is expanding into the world of physical games. That includes the physical release of Doki Doki Literature Club Plus for PlayStation and Nintendo Switch.

Serenity Forge chief executive officer Zhenghua “Z” Yang explained that he and his team are passionate about physical games. And he wanted to bring that back. To make that happen, Serenity Forge hired a distribution director who previously worked at Sega Sammy. This provided the company with retail contacts to get into Walmart, Best Buy, GameStop, and other major stores globally.