One of HP's new 27-inch monitors.
One of HP's new 27-inch monitors.
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How HP is adapting to changing demands of PC content creators

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Since Alex Cho took over as president of HP Personal Systems about 18 months ago, HP has been sparring with Lenovo for the title of the world’s No. 1 PC maker. At the moment, the latest numbers at the end of the third quarter of 2019 showed that Lenovo had 24.7% of the PC market, while HP had 22.4% with 14.6 million PCs sold.

But Cho said in an interview with VentureBeat that HP is focused on profitable growth. And he is also focused on how the market is changing and users are making different kinds of demands on their computers. Content creators are growing fast, and they’re the kind of people who invest in heavy-duty PC systems.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.