GameStop's GameTrust will publish Insomniac's Song of the Deep.
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How GameStop is faring as a video game publisher

  • Posted byby Dean Takahashi
  • Updated
  • 9 min

GameStop has more than 7,000 retail stores for selling games, but it’s also diversified into publishing games under its GameTrust label.

Instead of competing head-on with game publishers, GameStop is going after games that might otherwise not get published or noticed. It is targeting titles from seasoned independent developers whose games could sell for $15 to $40, rather than the $60 triple-A games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.