How Facebook is stepping up its plans to immediately gratify gamers

Facebook isn’t a game company, but it knows a lot about games and gamers. During last week’s Electronic Entertainment Expo (E3), the big video game trade show in Los Angeles, the company released data that showed the biggest interest in E3 was in the U.S. The most discussed games were Resident Evil, Fortnite, and Super Mario. Sony was the most-talked about game company, and The Last of Us Part II had the most buzz going into the show.

And another thing it has learned is that gamers want more immediate gratification. E3 was once a retail show where companies showed off games that people could buy six months later. Now it’s about getting a share of billions of eyeballs during the show and getting gamers to take some kind of action. It’s about live broadcasts of events such as esports tournaments or game reveals.