How Epic is empowering smaller studios to harness influencer marketing

It’s tough for small studios to get attention for their games. Even as someone who plays and thinks about games a lot, I don’t make a lot of space in my brain for new ones from unknown studios. The best way to get my interest is to get my friends on Discord playing a game. That’s not easy to do. Alternatively, if you can’t manage that, I do occasionally pick up a new game because I see someone streaming it.

Epic Games can’t pay your friends to market a game to you (yet). But it has set up a program that pays content creators for sending their audience to install a game on Epic Games Store. The company built this system for Fortnite. That battle royale shooter had one of the most aggressive and successful influencer marketing campaigns of all time. And now Epic has opened those tools to every studio on its store.