Maxis senior vice president Lucy Bradshaw and Sims Studio GM Rachel Franklin see the voyeuristic side of our society as a wealth of source material when it comes to making The Sims.
Their fireside chat at the GamesBeat 2014 conference, Franklin and Bradshaw cited the ever-changing entertainment media landscape as key inspirations for their long-running franchise. It’s not only about entertainment but also how people consume it.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.