How do you design a Museum of the Future? | Brendan McGetrick interview

If you’ve seen images of the Museum of the Future in Dubai, you’ll know that it’s something from out of this world.

Brendan McGetrick, the creative director of Museum of the Future, came to Austin, Texas, with a traveling exhibit for the first time recently to share the vision for the museum, which takes you on a journey to the future of 50 years from now. In an exhibit at SXSW 2025, the museum gave people a taste of its innovations in visual technology. I spoke with him about the vision and what he expects to happen in the future.