How Disney used more than Star Wars to rope in all-star studios for Infinity

If you build it, they will come.

Disney Infinity launched with Avalanche Studios at its core, and the House of Mouse tasked the studio with holding down all development duties. The Disney-owned studio helped form the framework for the company’s popular “toys to life” platform, a category that will generate about $3 billion in revenues in 2015, according to analyst Michael Pachter at Wedbush Securities.