Lightream's Rainmaker.gg helps scale livestream sponsorships.
Lightream's Rainmaker.gg helps scale livestream sponsorships.
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How Creative Solutions will use Lightstream to help turn livestreaming into a living

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Creative Solutions, a division the Vitec Group, acquired Lightstream for $35.9 million yesterday in a move into the game livestreaming business. And hopefully, that will advance the cause of enabling more people to make a living from livestreaming gaming content.

That’s the dream of Stu Grubbs, the CEO who cofounded Lightstream in Chicago in 2014. Creative Solutions makes livestreaming hardware and software products, while Lightstream creates tools for game streamers such as Lighstream Studio, Lightstream Cloud, and Rainmaker.gg. The latter is a popular tool for scaling sponsorships for livestreamers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.