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How corporate strategic investors look at AR/VR deals

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Corporate investors have been fueling a lot of the fundings for augmented reality and virtual reality startups. Like venture capitalists, they’re excited about the opportunities that AR and VR offer. But their aims are often different.

They want AR and VR to succeed, so their own platforms can see accelerated demand. AR and VR are expected to be a $120 billion industry by 2020, according to Digi-Capital.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.