EverMerge is one of Big Fish Games' biggest hits.

How Big Fish Games is focusing on its core business of casual mobile games

It’s been eight weeks since Larry Plotnick left his job as Amazon’s Prime Gaming boss and became the president of Big Fish Games, a top 20 competitor in the $16 billion casual games market.

And now he has a handle on how the company plans to double down on casual games as it enters its 20th year in free-to-play mobile games. In the new job, Plotnick will manage teams that have created recent successes such as EverMerge and Gummy Drop. All told, Big Fish Games has more than 300 people.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.