Left to right: AMD's chip leaders Joe Macri, Andy Pomianowski, Sam Naffziger and Michael Mantor.

How AMD came up with its RDNA 3 graphics architecture

Advanced Micro Devices starts shipping its AMD Radeon RX 7900 XTX and RX 7900 XT graphics cards built on its RDNA 3 graphics architecture on December 13. The launch comes a month after AMD launched its Ryzen 7000 processors based on the Zen 4 architecture for central processing units. And along with last week’s AMD 4th Gen Epyc processor launch it marks a time of renewal for AMD.

Often an also-ran in the past in both processor and graphics chips, AMD has been executing well and putting pressure on rivals Intel and Nvidia. I recently attended a technical briefing with AMD in Las Vegas and listened to talks about the approach for the new graphics chips, which will sell for $999 (XTX) and $899 (XT).

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.