Raheel Hasan, CEO of 1app.com, at GamesBeat Summit 2017.
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How 1APP wants to disrupt the app stores with infinite distribution

Mobile app developers face a lot of friction when it comes to getting people to use their apps. They have to advertise the app and get a user to touch the ad, download the app, and then start to use it. But 1APP wants to address that by making apps infinitely distributable.

Raheel Hasan, CEO of 1APP, spoke about this at our recent GamesBeat Summit 2017 event in a lightning talk. He noted how app distribution hasn’t changed much in the past 10 years, and the cost of advertising apps has skyrocketed. 1APP has virtualized Android in the cloud so that you can access the app or game instantly.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.