Holoride is changing car entertainment.
Holoride is changing car entertainment.
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Holoride launches VR games in Audi cars

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

After years of effort, Holoride its turning cars into mobile theme parks by putting virtual reality into Audi cars.

I tried it out at our GamesBeat Summit Next 2022 event, where Holoride CEO Nils Wollny spoke on a panel about the crazy ideas of the future. Once such crazy idea is Holoride. I used an HTC Vive Flow virtual reality headset in the backseat of a car as his people explained it to me.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.