Hollywood studios team up with Jam City’s TinyCo on Family Guy game Halloween event

Family Guy: The Quest for Stuff has been one of the biggest hits in mobile gaming, maintaining its rankings in the top-grossing games charts since its launch in 2014. So it’s not surprising to see multiple companies get together to create a special limited-time Halloween event for fans in the game.

TinyCo, (which Jam City, formerly known as SGN, recently acquired), has teamed up with Fox Digital Entertainment, Lionsgate, and Starz to bring a mix of film and TV horror characters to the event in Family Guy: The Quest for Stuff. In-game events are a good way to make money and get lapsed players to come back. Pokémon Go held its first ever event — for Halloween — and that was enough to push the title back to the top of the highest-grossing games. All told, Family Guy: The Quest for Stuff has been downloaded more than 30 million times and it has generated neraly $100 million in revenue, according to measurement firm Sensor Tower.