HitFox, Apploop, and Datamonk executives
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HitFox expands its reach into mobile monetization in deals with Datamonk and Apploop

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Berlin’s HitFox Group is driving deeper into mobile monetization with the acquisition of mobile targeting platform Datamonk and a $1.3 million investment in mobile user acquisition platform Apploop.

The deals show that HitFox Group, which announced a $20.6 million profit for 2013 last week, continues to be aggressive in figuring out how to make money with mobile games and apps.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.