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Hit Detection’s new hire shows where gaming is going: Community first

xbox one big stage

Video game consulting company Hit Detection has hired George Jones as its chief consultant. It may be a small matter in the grand universe of games, but the move says something about where games are going. As we’ve noted before, it’s the community, stupid. Game advisers are changing with the times, bringing aboard people who know something about building a content creation community around games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.