HiDef partners with Snap to make Bitmoji dance game

HiDef, a game studio founded with diversity in mind, has teamed up with Snap to develop a Bitmoji-based dance and music social game.
 
The game will leverage Snap’s augmented reality tech for a first-of-its-kind digital experience as well as Bitmoji, the avatar of the internet developed by the maker of Snapchat. Bitmoji joined the Snap family more than five years ago, and today over a billion Bitmoji avatars have been created.

“We’re partnering with Snap to build a Bitmoji social mobile game that will be based on dance and expression,” said Chip Lange, CEO of HiDef, in an interview with GamesBeat. “With our cultural delivery platform and the product that we’re working on our flagship game, we are going out to all of the intellectual property holders and all of the social networks and talking about what we’re doing. Snap is a trailblazer that already has gotten into gaming on their platform. They took one look at what we were building, and felt there was something really powerful here.”

Snap is support both of HiDef’s games, the Bitmoji-based dance expression games as well as HiDef’s flagship game. Snap and HiDef share a focus on the next generation of digital experiences and are partnering to create a game that connects and entertains people at scale. To further support this like-minded outlook, Snap will support HiDef’s upcoming flagship dance party game IP.