Mobile games are the new tie-ins for Hollywood blockbusters. That’s why Disney is launching a mobile game based on director Gore Verbinski’s upcoming The Lone Ranger film.
For a time, social network games were the new “transmedia” tie-in opportunities for game-movie synergy. But social games have lost some of their luster, and mobile gaming is rising rapidly. So it’s only natural that Disney is releasing this as a free-to-play game on iOS and Android devices.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.