Tilting Point took Photo Finish Horse Racing and bumped it up a notch.
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Why you shouldn’t give up on a mobile game after a weak launch

When a mobile game has an awful launch, it may be easy to give up. But mobile game publisher Tilting Point managed to turn around the fortunes of one indie game, Photo Finish Horse Racing.

In the game, you can breed horses in an effort to come up with a racing champion. The title debuted in September, but was generating almost no revenue and no downloads. Tilting Point started doing user acquisition and platform relations for the game, and the results were pretty impressive.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.