Here’s an ad for Watch Dogs 2 — it’s lame

Ubisoft is doing a big unveiling of its next Watch Dogs game later today, but you can get an idea of the tone it’s going for right now.

Ads for Watch Dogs 2 have started rolling out on Twitch (via Steve Kim on Twitter), and it looks like the inside of a Hot Topic. The open-world hacking game takes place in San Francisco. The 30-second spot emphasized that by showing the Golden Gate Bridge and insufferable techo-anarchists kicking cars and wearing horse masks because that’s what hacker culture is now.