Helping developers expand to every corner of the world: The Big Show bonus episode, sponsored by Xsolla

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Xsolla’s growth is tied directly to the success of game developers. The company only scales when its partners do.

That idea drives the latest sponsored episode of The Big Show, where host Alexander Lee speaks with Xsolla Chief Marketing and Growth Officer Berkley Egenes. The conversation takes place at the Xsolla Clubhouse near the Moscone Center, where the GDC Festival of Gaming was in full swing.

Egenes outlines his path into gaming and how his background in marketing and partnerships informs his current role. At Xsolla, he focuses on global growth across branding, partnerships, and go-to-market strategies. The goal is straightforward: help developers launch, monetize, and grow their games.

“So it’s not just, ‘Hey, you launched a game here in San Francisco, so where are we going to take it? Just the continental United States? No,’ Egenes said about reaffirming Xsolla’s commitment to the game industry. “There are huge opportunities in Latin America, Europe, Africa, Southeast Asia, China, Japan, and everywhere in between.”

Egenes pointed to the challenges developers face when expanding globally, especially around differing regulations that can slow or block market entry. 

Xsolla’s growth is linked with game developer growth

Through its platform, Xsolla helps developers handle payments, compliance, and distribution across different regions, making it easier to navigate local regulations and bring games to market worldwide. It has established a broad presence in the industry, supporting a wide range of partners from indie studios to major publishers.

The conversation with Egenes underscores Xsolla’s commitment to growing alongside developers. By providing the tools, expertise, and global reach studios need, the company positions itself not just as a service provider, but as a partner whose success is directly linked to the success of the games it supports.

Watch Season One, sponsored by Xsolla, and all the latest episodes of Season One, with Brian Ward, and Peter Levin, here

This post is partner content paid for by the sponsor and created in collaboration with GamesBeat Studio—our custom platform for branded thought leadership. It was produced independently of the GamesBeat editorial team. For more information, contact [email protected]