Transformers: Earth Wars is a free-to-play mobile game from Space Ape.
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Transformers: Earth Wars requires Hasbro, Backflip, and Space Ape to come together like Devastator

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Hasbro, Backflip Studios, and Space Ape Games have teamed up to create Transformers: Earth Wars, a real-time strategy combat game for mobile devices.

Transformers: Earth Wars debuts on iOS and Android in select markets around the world this spring. This free-to-play release is one more example of how brands are trying to break into the $30 billion mobile game industry by teaming up with successful “mobile first” game studios. It’s also part of Hasbro’s marketing for its cross-platform storyline over comics, games, and toys that cashes in on the beloved old-school designs and characters of Transformers, discarding the much-mocked “Bayformers” of the Michael Bay films.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.