Transformers is going VR.
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Transformers roll out into VR in China

Hasbro and Dan Mintz’s Hollywood film studio DMG Entertainment are launching interactive Transformers virtual reality and augmented reality centers in China — a nation where the robots in disguise films have thrived in recent years.

The centers will treat guests to “digital simulation experiences” based on the Transformers universe in both VR and AR. The first center will open in Shanghai this summer, and the companies will add more in other Chinese centers over the next five years.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.