Hasbro and Backflip settle with Peak on My Little Pony copycat suit

Hasbro and its Backflip mobile games division have settled a lawsuit that alleged the companies copied Peak Games‘ Toy Blast when they launched My Little Pony: Puzzle Party.

In October, Istanbul-based Peak Games sued Hasbro and Backflip, alleging they stole the Turkish game publisher’s Toy Blast, using the same basic game design and similar imagery. My Little Pony: Puzzle Party also allegedly lifted original content and level designs as well as numerical scores that Peak selected to provide a balance between challenges and achievements. Copycat games are an epidemic on mobile devices, but this one is unusual in that it involves a couple of Western companies. Most of the copycats happen in Asia.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.