Microsoft and Twitter are doing a social media card game for Halo Wars 2.
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Halo Wars 2 inspires a social media strategy game on Twitter

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

To tease the coming of video game Halo Wars 2, Microsoft Xbox and Twitter are launching a social media strategy game on Twitter. Available today, this is the first of its kind of Twitter, which will enable players to engage with each other in a card game entirely through Twitter’s new Direct Message platform.

Microsoft Xbox and Halo game studio 343 Industries have partnered with Twitter, ad agency Twofifteenmccann, and Emerging Media Technologies to create a real-time social media strategy game for promotion online video and social posts. It’s a new way of marketing a game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.