GTA Online and other digital content could generate $206M in next year for Take-Two

Take-Two Interactive, the parent company of publisher Rockstar Games, could generate $206 million in revenue in the next year from Grand Theft Auto V’s digital content. That’s a big boost in revenue for the year’s hottest video game, which sold a record $1 billion’s worth of games in its first three days.

This estimate includes about $41 million in microtransactions from GTA Online, the online world based on GTA V, according to market researcher SuperData Research. GTA Online is now available as a free download on the PlayStation Network and Xbox Live (you need GTA V, of course, to play it). Roughly 20 million players have already bought Grand Theft Auto V. By comparison, Take-Two’s Borderlands 2 generated only $10 million in revenue over a  year. Take-Two’s revenues will be an important barometer for the future of game revenues, SuperData said.