The smash hit Grow A Garden took the title of the “best new experience” at The 2025 Roblox Innovation Awards, which took place in San Jose, Calilfornia, tonight as part of the 11th annual Roblox Developer Conference.
This annual award celebration honored the best game developers, artists, designers, world builders, brands and influencers from the Roblox community across 29 unique categories. It was a gathering of some of the most creative people in the world, shaping the future of immersive experiences and innovation on Roblox.
The Roblox Innovation Awards red carpet featured top Roblox creators and RIA finalists, influencers and executives. On the carpet and on the stage, attendees showcased unforgettable fashion, first-look reveals and behind-the-scenes moments with fan-favorite stars and creators.
The Roblox Developers Conference (RDC) returned this September as an invite-only virtual and in-person event in San Jose on September 5–6, 2025.
RDC brought together about 2,000 Roblox developers, brands and creators worldwide, and included networking opportunities for the platform’s robust community, in-depth keynotes and sessions, live product demonstrations and exciting product announcements—all designed to empower Roblox’s community and spotlight what was next for the platform.
Winners
DEVELOPER CATEGORIES:
- BEST UGC CREATOR: Yourius
- BEST VIDEO STAR: WaffleTrades
- BEST CREATIVE DIRECTION: Steal a Brainrot
- BEST USE OF TECH: Dead Rails
- BEST USE OF AUDIO AND VOICE: Clip It
- BEST STUDIO: Splitting Point
- BEST ORIGINAL UGC: Knitted Arm Warmers Very White
- BEST PLUGIN: Moon Animator 2
EXPERIENCE CATEGORIES:
- BEST NEW EXPERIENCE: Grow a Garden
- BEST ADVENTURE EXPERIENCE: 99 Nights in the Forest
- BEST PARTY & CASUAL EXPERIENCE: Dandy’s World
- BEST OBBY & PLATFORM EXPERIENCE: Regretevator
- BEST SURVIVAL EXPERIENCE: Forsaken
- BEST ROLEPLAY & AVATAR SIM EXPERIENCE: Brookhaven
- BEST SIMULATION EXPERIENCE: Grow a Garden
- BEST PUZZLE EXPERIENCE: Teamwork Puzzles (Obby)
- BEST RACING EXPERIENCE: NASCAR + Driving Empire
- BEST SPORTS EXPERIENCE: Basketball: Zero
- BEST STRATEGY EXPERIENCE: Dead Rails
- BEST ACTION EXPERIENCE: Blox Fruits
- BEST SHOOTER EXPERIENCE: RIVALS
- BEST RPG EXPERIENCE: World // Zero
- BEST HORROR EXPERIENCE: 99 Nights in the Forest
- PEOPLE’S CHOICE: Grow a Garden
- BUILDERMAN: Grow a Garden
- MOST CONCURRENT USER: Grow a Garden
BRAND CATEGORIES:
- BEST USE OF IMMERSIVE MARKETING: e.l.f. UP!
- BEST COLLABORATION: NASCAR + Driving Empire
- BEST USE OF IP: SpongeBob Tower Defense